Giles is a freelance copywriter and photographer, based in Berkshire, England. He has lived and worked in Asia, the Middle East and around Europe, and travelled extensively. Educated at Repton School and Reading University, he practised as a Chartered Surveyor for many years, specialising in high value commercial real estate transactions. Much of his early career was spent based in Hong Kong, covering the China region, initially as a Director for Jones Lang Wootton and subsequently handling real estate for Ciba Speciality Chemicals. In 2012, he left corporate life at Savills plc, a FTSE 250 company, where he was a European board member responsible for European investment, to focus on what he enjoys most: writing and photography.
During his many years in the corporate world, he wrote copy for websites, press releases, presentations, tender documents, marketing material and business strategy papers. He was responsible for coordinating and putting together pitches and presentations around nine countries, winning significant business, resulting in large mandates and fees. He has been widely cited in national and international press and magazine articles, for his commentary and views on trends within the real estate investment industry.
As a result, he has extensive experience of corporate, business and personal copy, which in the current social media conscious world, is ever more relevant as to how a company or individual is perceived and understood correctly.
He is quick to understand the identity and operation of a business or individual, what they do and the message they want to get across, in the most effective, concise way, through words and images. The importance of this applies equally, regardless of whether you are a large or established business, a start up, sole trader, consultant or freelancer. Copywriting is as much about understanding the client, as it is about writing, helping them to get to where they want to be, not just where they are.
He particularly enjoys travel writing and photography, which is a passion, and has written two novels for which he is seeking publication.
Giles has taken photographs since an early age and documented his travels and working life abroad, before focusing on professional quality images for various mediums. He has a passion for landscape photography and people, but is commercially astute on real estate and product photography.
In 2103/2104 he made two trips to the Balkans, photographing and documenting life in Kosovo, Serbia, Montenegro, Albania, Macedonia and mainland Greece. A selection of images from these can be viewed in the images galleries.